About Us
Empowering dentists with expert guidance to grow, lead, and succeed confidently.
Mark Durnall, BDS, DPDS
Years Experience
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Passion for Excellence, Commitment to Care.
With over two decades of clinical expertise and a proven track record in practice growth, Mark helps dental practice owners elevate their business through the principles of Complete Dentistry – a holistic, occlusion-based approach that integrates every aspect of modern dentistry for superior patient care and longterm success.
First Practice (2008-2019) –
Scaled by 300% before selling to Portman
Current Practice (2015-present) –
Expanded from 3 to 6 surgeries, increasing turnover by 600% with a 20% profitability margin
Renowned Dental Business Advisor & Speaker
Featured at national and international dental conferences
Expertise in:
- Marketing & Advertising for Dental Practices
- Overcoming Growth Barriers
- Expanding with Complete Dentistry
- Creating the Ultimate Patient Journey
- Building & Leading High-Performance Teams
Proven Business Growth Expertise
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Proven Business Growth Expertise
Current Practice (2015-present) – Expanded from 3 to 6 surgeries, increasing turnover by 600% with a 20% profitability margin
What we offer
Team Management & Growth
- How to hire, retain, and manage top talent - from nurses to associates.
- Boosting associate performance to improve their Average Daily Yield (ADY).
Business Strategy & Profitability
- Creating a fee structure that ensures both fairness & profitability.
- Reducing missed appointments and improving patient retention.
- Implementing the most effective marketing strategies (radio, print, social media).
Complete Dentistry for Long-Term Success
- What types of dentistry generate word-ofmouth referrals, create happy teams, and drive profitability?
- How to implement patient pathways that deliver world-class customer service.
- Improving team communication to enhance both the patient experience and internal workflow.